Don urges consumers to patronise home-made goods

madeinnigeria

From Chuks Onuoha, Umuahia

Low patronage  to  made-in-Nigerian goods, in preference to foreign products have been observed  as a reason for unemployment and  closure of many indigenous manufacturing firms all over the country.

A professor of marketing, at Abia State University, Uturu, Abia State (ABSU), Ihegazie Okpara, made this observation while delivering the School’s 31st Inaugural Lecture,  held at the School’s auditorium in Uturu, Abia State.

Professor Okpara, lamented that the ominous situation had driven many  people out of jobs as it results in shutting down of companies, industries and manufacturing firms. The university don drew  a link between consumption and national development, and  noted that if Nigerians exhibited the right attitude towards locally-made goods, the industries “would be vibrant, pay their taxes,”as well as give employment to the youths. 

He, however, assured that the impact of his lecture would result in a paradigm shift  by Nigerians in  favour of local products, adding that great economies of Asian states grew because of the nationals’ love and patriotism for their own products.

He similarly urged governments at all levels to match their words with action through re positioning  local industries for effective productivity and as well as  spend on locally manufactured  goods.

Earlier in his welcome address,  the Vice Chancellor of ABSU, Professor Uche  Ikonne, expressed  joy that the 36-year- old institution had come of age.

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