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DAAR Communications, the owners and operators of AIT television and Ray Power FM radio, has been appointed as the Strategic Media Partner for ‘Essentials of Modern Marketing – Nigeria Edition,’ set for launch in September 2024.
Renowned globally as a leading marketing book, ‘Essentials of Modern Marketing’ specializes in showcasing market-specific success stories. The Nigeria edition will feature a diverse selection of Nigerian brands, highlighting their success stories and innovative business and marketing strategies. The book, conceptualized by Kotler Impact and under the auspices of Philip Kotler, the Father of Modern Marketing, will be authored by Mariusz Soltanifar and co-authored by Dr. John Abraham Godson and Prof. Ogechi Adeola. Already launched in various countries, including Italy, The Netherlands and Poland in Europe and India and Pakistan among other locations on a global scale, as a country-specific edition, this eagerly anticipated Nigeria edition is scheduled for release on Amazon in September 2024.
