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Bankit Africa has launched a gamification feature that allows customers to earn real money by engaging in game-like financial activities. The bank’s Chief Executive Officer, Yen Choi, announced the initiative recently, while positioning Bankit as a pioneer in reward-driven financial management.
Choi said unlike traditional banking apps, Bankit Africa integrates video games such as challenges, leaderboards, and unlockable rewards into everyday financial transactions. He said customers can now complete daily financial missions like saving a set amount or paying bills on time to earn instant cash rewards.
He said they could also climb weekly leaderboards by outperforming others in savings or investment challenges, with top performers receiving bonus payouts. Also, consistent deposits bring higher interest rates and participation in interactive financial quizzes with correct answers attracts real cash.
“We’re merging the thrill of gaming with the practicality of banking. Imagine opening our app and seeing a challenge that says, ‘Save N5,000 this week and earn N500 extra.’ That’s real money for adopting good financial habits,” Choi said.
He explained that the strategy draws inspiration from mobile games like ‘Royal Match’ and ‘Candy Crush’ which use reward loops to keep players engaged.
“Games are successful because they make effort feel rewarding. We applied the same psychology to banking except instead of virtual points, users earn actual cash, better loan rates, or discounts on services,” he said.
