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By Rita Okoye
Countryside Group has signed Nigerian Afrobeats star B-Red (Adebayo Adeleke) as its official brand ambassador in a deal announced on Saturday, February 14, 2026.
B-Red, who is the son of Osun State Governor Ademola Adeleke, joins the diversified conglomerate as it intensifies efforts to expand its global footprint and strengthen its brand positioning across multiple sectors.
Countryside Group operates in FinTech and global remittance services through BlowPay and Blow Money, e-hailing via CTC Taxi, automobile sales under CTC Autos, and travel and tour services through Countryside Travel and Tours. The company also runs an entertainment arm, Blow Money Records, alongside other strategic ventures.
Speaking at the signing ceremony, Group Chief Executive Officer, Chief Dr. George Ndubisi, popularly known as Dr. Blow Money, described the partnership as strategic and forward-looking, noting that the company is focused on building a global African brand rooted in innovation and excellence.
B-Red expressed excitement about the collaboration, stating that the partnership goes beyond endorsement and aligns with his vision for growth and impact across industries including finance, transportation, travel, logistics, entertainment, and technology.
As brand ambassador, the Afrobeats star is expected to feature in corporate campaigns, digital promotions, national and international engagements, and key strategic events representing the Group’s diverse portfolio.
