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Coca-Cola has launched a nationwide campaign to celebrate its 75th anniversary in Nigeria, introducing limited-edition 60cl PET bottles and a series of consumer-focused activities aimed at rewarding loyal customers and strengthening its connection with Nigerian consumers.
The beverage company said the anniversary packs, available in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta and Sprite variants, offer 20 per cent more value than the standard 50cl bottles, giving consumers an additional 10cl at no extra cost.
Since entering the Nigerian market in 1951, Coca-Cola has grown into one of the country’s most recognized beverage brands, becoming a staple at social gatherings, celebrations and everyday moments across generations.
Speaking on the milestone, Senior Director of Marketing at Coca-Cola Nigeria Limited, Yusuf Murtala, said the company remains committed to meeting the evolving needs of consumers through innovation and value-driven offerings. “After 75 years, Coca-Cola remains grounded in still refreshing Nigeria through innovative product offerings, consumer experiences and campaigns that adapt to the evolving preferences of Nigerians and communities,” Murtala said. “The launch of the 60cl PET bottle offers a powerful reminder of why the brand has remained a preferred companion during moments of celebration and a recipe for wonder.”
As part of the anniversary celebration, the Coca-Cola Less Sugar variant features packaging inspired by Nigeria’s national colours while retaining the brand’s iconic design.
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The company said the campaign goes beyond the commemorative packaging and will include immersive consumer activations, cultural events and community-focused initiatives designed to celebrate Nigeria’s rich heritage through music, entertainment and shared experiences.
Director of Marketing, Flavours, Soji Omoigui, said the anniversary is both a celebration of the brand’s history and a reaffirmation of its commitment to Nigerian consumers.
“Coca-Cola’s 75th anniversary aims to offer consumers more of the Coca-Cola experiences they enjoy with greater refreshment and enhanced value as a celebration of the past and a toast to the future,” Omoigui said.
“As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey.”
The company said the anniversary campaign reflects its continued investment in the Nigerian market and its commitment to creating memorable consumer experiences as it looks ahead to the next chapter of its operations in the country.
