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As Children’s Day celebrations take place across Nigeria with colourful events, gifts, and family gatherings, real estate entrepreneur and development advocate, Ilesanmi Ade-Ademola, has called for a broader conversation around the future being prepared for the next generation.
According to Ade-Ademola, who is the CEO of Prime Property, an online real estate solution platform driven by data and development-focused investment strategies, parents and guardians must begin to think beyond temporary celebrations and focus more on building long-term economic security for children through strategic asset ownership.
He explained that while toys, gadgets, and festivities create memorable experiences for children, true legacy lies in creating opportunities, stability, and generational wealth capable of securing their future in an increasingly competitive world.
“In a rapidly changing global economy marked by inflation, rising housing costs, unemployment, and economic uncertainty, one important question families must begin to ask is: what lasting assets are we building today that can secure the future of the next generation?” he stated.
Ade-Ademola emphasized that one of the smartest ways to secure long-term wealth for children is through land banking — the strategic acquisition of land in developing areas for future appreciation, development, or wealth preservation.
According to him, land banking goes beyond ordinary land purchases and focuses on understanding future growth patterns driven by infrastructure development, population expansion, transportation networks, educational institutions, commercial growth, and government projects.
He noted that across the world, many wealthy families and institutions have preserved prosperity over generations not only through income, but through strategic ownership of land and assets.
“Land remains one of the few assets that cannot be manufactured, duplicated, or replaced. As populations continue to grow and cities continue to expand, land naturally becomes more valuable over time,” he explained.
The real estate expert stressed that many young people globally now struggle for decades to acquire property because they were never introduced early to ownership structures and long-term investment culture.
He argued that children who grow up with access to land, property, or structured family assets already possess a stronger foundation for financial stability and future opportunities.
According to him, land acquired today for children could later become residential property, business locations, agricultural investments, rental income sources, development projects, or long-term family assets.
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“The greatest advantage of land banking is time. Children have the opportunity to grow alongside the appreciating value of assets secured early for them,” he said.
Ade-Ademola also emphasized the importance of financial intelligence and investment education within African families, noting that children who understand ownership, investment, and wealth creation from an early stage are often better positioned for future economic realities.
He explained that land banking can serve not only as a financial asset but also as an educational tool that teaches discipline, planning, and long-term thinking.
Speaking further, he noted that Africa’s rapidly growing population and expanding urban centers present unique opportunities for strategic real estate investment and generational wealth creation.
According to him, increasing demand for housing, commercial spaces, infrastructure, agricultural land, industrial development, and smart cities will continue to make land ownership more valuable in the coming decades.
The Prime Property CEO further highlighted the role of real estate in national development, noting that the sector contributes significantly to construction, infrastructure expansion, employment creation, manufacturing, technology integration, and community development.
He urged African families to move away from cultures driven mainly by consumption and embrace stronger cultures of ownership, investment, long-term planning, and sustainable wealth transfer.
“This Children’s Day should not only be about celebrations and temporary gifts. It should also inspire reflection about the kind of future we are building for the next generation,” he stated.
Ade-Ademola concluded that the future economy will increasingly reward ownership, strategic investments, and sustainable asset development, stressing that land banking represents more than real estate.
“It represents vision, preparation, generational thinking, and belief in the future of the next generation,” he added.
