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Canon Central and North Africa has embarked on the Canon R Tour journey to Nigeria.
This is in line with the company’s vision to bring together the finest imaging technology to the continent of Africa.
Through the R tour, Canon is also launching its revolutionary mirrorless range of products for the first time in Nigeria – the EOS R3, EOS R5 C, EOS R7 and EOS R10.
Canon hosted a masterclass with Canon-certified trainer Austen Udoh on its renowned mirrorless products, followed by an open exhibition that put on display some of Canon’s best products for the audience to touch and try on August 23, 2022. Furthermore, there were photography workshops on August 24 and 25, 2022, with Canon photographers who shined light on their best tips and tricks to use Canon’s revolutionary full-frame R system lineup.
On August 24, the photography workshops commenced with Canon ambassador Emanuel Oyeleke putting the spotlight on Canon EOS R3, followed by photographer Victor Modo on EOS R3, and, finally, on August 25, with pro influencer Daniel Ehimen on EOS R5C.
The EOS R3 offers all the familiarity and speed of Canon’s celebrated EOS-1 series, with the innovation and versatility of the pioneering EOS R System whereas the EOS R5 C is a powerful, hybrid cinema camera that combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities.
Centring its vision of getting closer to its customers and imaging community in Nigeria, Canon set up various experiential booths to facilitate audiences in getting an authentic experience of the Canon universe. A total of five different experiential booths promises a thrilling ride for the participants. The R series and Pro Printer booth put on display the Canon R series line-up along with its different accessories as well as showcase the brilliance of the PRO printers through a live photoshoot and printing experience.
“The objective behind setting up these different booths is for our end users, enthusiasts and customers, and media to really get up close and personal with Canon products to gather all the knowledge, and additional tips and tricks they need to use their Canon products optimally. We truly practice what we preach, and the R-tour is a living testimony of Canon’s commitment to get closer to its customers. It gives us an opportunity to connect, learn, teach, communicate, and co-create with our passionate end users who are as eager to interact with us, as we are with them. The roaring success of our previous R-tours in Africa highlights the mammoth efforts taken by Canon to build long-lasting relationships with our consumers,” remarked Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
“Nigeria is a land of creativity and is home to the second biggest film industry in the world, there is absolutely no doubt that the country needs best-in-class photography and videography products and that’s precisely what we do. Canon and Nigeria are a perfect match for each other, and I know that this R-tour will help us fortify this bond of creativity even further,” he continues.
Also, Canon will commence its Project Ire through R-tour with a vision to support and sustain a year-long collaboration with influencers that are spreading goodness and giving back to their respective communities by generating awareness through their art-forms. Canon will collaborate with influencers that include Mofe Bamuyiwa, George Okoro, Princemeyson, Eleanor Goodey, Bedge, Aham Ibeleme and Gazmadu. Coinciding with the Canon’s Kyosei philosophy that stands for working and living together for the common good, the word ‘Ire’ stands for goodness and thus Project Ire will focus on bringing the goodness out of Canon’s avant-garde technology to further the cause of spreading goodness for different communities in Nigeria. The chosen influencers will be exclusively offered the opportunity to test drive Canon’s mirrorless line-up of products, along with a range of online and/or offline masterclasses in a bid to propel the wave of storytelling in Nigeria. Images captured by the influencers who are part of Project Ire will be printed on Canon Pro 300 Printer at the University of Lagos.
As part of the R-tour, Canon also announced a partnership with Shuttersnetwork – a photo community based in Abuja, Nigeria in an endeavor to promote the spirit of storytelling through community engagement, content creation, and social media awareness. Canon’s online activities to generate community engagement in the Shuttersnetwork will include photo competitions, live sessions on Shutter’s network community page along with online panel discussions and masterclasses whereas the offline activities will include photo walks and physical masterclasses. Additionally, photography and videography campaigns and training will also be held by Canon to facilitate creation of inspirational content, along with the availability of Canon’s demonstration products for the network.
Canon Central and North Africa has successfully launched its R-tour previously in Morocco, Egypt and Kenya and intends to continue this journey of building relationships by getting closer to its customers throughout the African continent.
