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Benoworld is still in its infancy but that is not stopping them from gaining traction and catching the eye of Bay Area Street wear enthusiasts. The brand only recently launched in 2020, started from the bottom and with zero followers on social media. Fast forward a few short months, and the Benoworld website crashed when their Lemonade collection dropped.
The brand is already starting to struggle to keep up with demand. Their bestselling signature product has been their trucker hats – a streetwear staple. Benoworld’s ‘SF Lemonade’ hats sold out in less than 38 hours/2days, not a bad achievement for such a young fashion forward brand.
Their heavyweight trucker hats incorporate the signature ‘SF’ logo, with the Benoworld all-over logo appearing in the interior of the hat. It’s the hat that every San Francisco-based streetwear aficionado wants. Their up coming release, a collectors item consisting of jeans, tees, hoodies, hats & jackets have already started pre-ordering.
Their products are made and designed in San Francisco using all eco-friendly materials, feeding into the green and sustainability movement taking over the fashion industry. “We pride ourselves on being a millennial fashion forward outfit and eco-friendly products is our hallmark”, says Arnold CEO Benoworld.
Benoworld is born and bred in the Bay Area and is co-owned by Arnold ‘AJ’ Nobe better known as AJ 200. AJ a rapper, graphic designer and hiphop artiste also curates a BENOworld themed specially curated playlist that features hits from Lil Yee, Lil Bean, and of course, himself.
You can connect with them on instagram @benowrld @_aj200
