Beauty West Africa exhibitor number increases

•As Africa’s largest beauty trade event confirms return of China pavilion

Beauty West Africa, the largest beauty and cosmetics exhibition in Africa, has announced this year’s event host more exhibitors like never before.

This assertion was made ahead this year’s edition slated for November 28th-30th, at the usual venue, Landmark Centre, Victoria Island Lagos.

Stressing further, organizer, BtoB Event stated the halls as been scheduled to occupy over 250 beauty, cosmetics and hair care companies from more than fifty countries around the world. It was however disclosed China will host a pavilion with more than 30 companies being represented.

Joining China with country pavilions will be South Africa and Pakistan, while the Cosmetic Dealers Association of Ghana will land with delegate while Nigeria beauty and cosmetics small and medium enterprises (SMEs) and entrepreneurs will witness special focus.

Speaking ahead the event which is also billed to witness conference, seminars, demonstrations and tutorials capable of giving exhibitors opportunity to showcase new products and highlight beauty trends and techniques to vast audience, Exhibition Manager, Ken Baber said: ” Beauty West Africa is set to be the biggest and best edition of this exhibition to date.

“The return of Chinese exhibitors, for the first time since 2019, and the participation of exhibitors from around the world, featuring tons of new, innovative products, promises to make this an incredibly exciting event. We cannot wait to welcome you to Lagos for what is going to be Africa’s premier professional beauty trade show.”

“Exhibitors have demonstrated the value they see in attending Beauty West Africa with more than 85% of exhibitors rebooking onsite.”

Meanwhile, Brenda Huet of Skin Royal Cosmetics, a 2022 exhibitor from France, said: “We wanted to begin exporting to West Africa and the decision to participate at BWA was a no brainer. I have networked and met a large number of distributors, one of which has already placed a large order. I am very happy.”