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By Rita Okoye
In an industry defined by fast-paced trends and intense competition, building a lasting brand requires far more than technical mastery. It demands unwavering passion, continuous evolution, and a gift for genuine human connection. These core values form the foundation of Albert-Dede Fredrick Selepri’s rising profile in the Nigerian beauty space.
As an exceptionally gifted makeup artist, Selepri has earned widespread acclaim for his artistic vision, professional rigour, and steadfast commitment to empowering clients through the art of transformation.
In this exclusive interview, the award-winning beauty professional reflects on his journey to the top, breaks down the essential principles of high-end makeup artistry, and shares invaluable wisdom for the next generation of creative talents.
Enjoy!
Let us start from the beginning: How did you embark on your journey into the world of makeup artistry?
My foray into the beauty industry stemmed from an innate passion for creativity and transformation. I have always been captivated by how strategic makeup application can accentuate a person’s natural features while boosting their confidence. What began as a deep-seated fascination evolved into rigorous practice and refinement, eventually morphing into a fulfilling professional career. Because beauty is an ever-evolving field, I remain committed to continuous education to stay at the apex of the craft.
What inspired you to choose makeup artistry as a full-time profession?
I view makeup as a powerful form of artistic expression—one that allows me to merge creativity with human connection. The pivotal moment when a client steps away from my chair radiating newfound self-assurance is immensely rewarding. That transformative experience inspired me to formalise my training, elevate my skill set, and establish a viable, high-standard brand in the beauty sector.
How long have you been practising professionally, and how has the journey been so far?
Relentless practice, advanced masterclasses, and an expanding clientele have shaped my professional trajectory. Every face, lighting setup, and event presents a unique canvas. Professional maturity is not measured merely by years in the field, but by the depth of one’s experience, adaptability, and unwavering dedication to mastering the craft.
In your view, what distinguishes a true professional makeup artist from an everyday beauty enthusiast?
True professionalism extends far beyond basic application techniques like foundation placement or eyeshadow blending. A seasoned artist possesses a deep understanding of skin prep, facial morphology, colour theory, hygiene protocols, product chemistry, and lighting dynamics. Furthermore, soft skills, such as punctuality, composure under pressure, and active listening, are paramount. A professional creates bespoke looks tailored to the client’s unique features, rather than mindlessly copying fleeting trends.
What core services do you offer under your brand?
I offer a diverse portfolio of bespoke services, including traditional and contemporary bridal glam, red-carpet and high-profile event makeovers, editorial and fashion-shoot makeup, as well as specialised looks for film, television, and digital media. Every look is customised to align with the client’s personality, attire, event lighting, and individual style preference.
Which aspect of your work do you find most fulfilling?
I thrive on projects that demand meticulous attention to detail and high-level creativity. Bridal artistry holds a special place in my heart; being entrusted with a bride’s look on one of the most important days of her life is a profound honour. Additionally, I thoroughly enjoy high-fashion editorials and broadcast work, where camera lenses and specialised lighting demand absolute precision.
You have received several industry accolades. What do these recognitions mean to you?
Earning these awards is deeply gratifying—it validates the hard work, late hours, and artistic discipline invested into this craft. Professionally, it reinforces client trust and solidifies my brand’s positioning in the industry. However, I view accolades not as a destination, but as motivation to continuously push my creative boundaries.
How do you guide a client who arrives without a clear vision for her look?
Consultation is key. I begin with a structured dialogue to understand the nature of the event, outfit choices, hairstyle, colour preferences, and comfort levels. I also analyse her skin type and facial structure. Based on these elements, I curate tailored recommendations. My goal is never to impose a personal preference, but to guide the client toward an elevated look that feels hers authentically.
What is your philosophy on skin preparation before makeup application?
Flawless makeup is impossible without proper skin preparation. I evaluate the client’s skin texture and moisture levels, ensuring the skin is thoroughly cleansed, balanced, and prepped with appropriate serums, moisturisers, and primers before any cosmetic application. I also encourage my clients to maintain a consistent skin health regimen outside the beauty studio.
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How critical is hygiene in your daily practice?
Hygiene is non-negotiable. I enforce strict sanitisation protocols, including deep-cleaning brushes, using disposable applicators, palettes for cream products, and preventing cross-contamination at all costs. An aesthetically pleasing result must never compromise a client’s dermatological safety.
What are some common makeup missteps you observe, and how can they be avoided?
The most frequent errors include selecting the wrong foundation undertone, overapplying product, and neglecting skin preparation. Another common mistake is attempting to replicate viral trends that may not flatter one’s unique features or suit the specific event. Makeup should enhance natural beauty, not mask it entirely.
How do you strike the balance between a look that appears natural in person and one that translates flawlessly on camera?
High-definition camera makeup requires an understanding of texture, coverage, and light reflection. I tailor my product choices and layering techniques to suit the specific environment—whether it involves flash photography, studio lighting, or natural daylight. Experience teaches you how products respond under various camera lenses, ensuring the skin remains luminous without appearing heavy.
What role does confidence play in your overall brand philosophy?
Confidence is the ultimate objective of my work. While cosmetics alter physical appearance, the true success of a makeover lies in how the client feels internally. When a client steps out feeling empowered and comfortable in her skin, the artistry has achieved its highest purpose.
How do you manage high-stress environments and strict event deadlines?
Strategic preparation and composure are essential. I plan my kit and schedule meticulously, arrive early, and establish clear timelines before commencement. When unexpected challenges arise, maintaining a calm, professional demeanour ensures that the quality of execution remains uncompromised despite time constraints.
Looking back, what is the most valuable lesson client interactions have taught you?
I have learned that listening is just as crucial as technical application. Every client carries a distinct personality, and respecting their individuality builds lasting trust. Long-term success in this industry relies heavily on clear communication, punctuality, and unwavering quality control.
As a male professional in a female-dominated industry, have you faced specific challenges?
Every career path comes with unique hurdles. Operating as a male makeup artist in this space required me to let the quality of my work and my professionalism speak for themselves. I view challenges as opportunities for growth, staying focused on delivering exceptional value and elevating my craft.
How do you continue to refine and evolve your artistic skills?
I dedicate time to studying international beauty standards, attending advanced masterclasses, and experimenting with new techniques. While social media provides immediate access to global trends, I do not replicate them mindlessly; I analyse the underlying techniques and adapt them to suit my signature aesthetic and client base.
Beyond the artistry, how do you navigate the business aspect of the beauty industry?
Artistry is only one half of the equation; business acumen is the other. Managing a successful beauty brand requires efficiency in logistics, financial planning, client relationship management, and strategic marketing. While a strong portfolio attracts attention, reliability, integrity, and professionalism build a sustainable business.
What definitive advice would you offer to up-and-coming makeup artists?
Master the fundamentals, invest in structured education, and build a high-quality, versatile kit over time. Do not be deterred by initial setbacks, refinement requires patience. Document your growth, curate a strong portfolio, learn business management, and above all, stay humble and committed to lifelong learning.
What do you perceive as the future of makeup artistry in Nigeria and globally?
The horizon is exceptionally bright. Beauty is now deeply intertwined with fashion, entertainment, corporate branding, and digital media. As technology and global platforms expand, artists who combine exceptional technical skills with digital literacy and strong professional standards will find endless avenues for growth.
Finally, what legacy do you hope to leave as Albert-Dede Fredrick Selepri?
I want to be remembered as an artist who elevated makeup application into a purposeful craft centred on confidence, elegance, and authenticity. My goal is to continue raising the standard of service excellence in the beauty industry, leaving every client feeling valued, empowered, and undeniably beautiful.
