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As the art world prepares for another inspiring edition of ART X Lagos 2025, a renewed partnership between creativity and corporate vision is taking centre stage. EmPLE, one of Africa’s foremost insurance and financial services brands, has once again joined forces with West Africa’s leading international art fair, this time as a Bronze Sponsor and Presenting Partner of a special project devoted to sustainability.
This marks the second consecutive year that emPLE is partnering with ART X Lagos, underscoring its dedication to shaping a more sustainable, inclusive, and resilient Africa. The collaboration seamlessly weaves together art, environmental consciousness, and corporate responsibility, positioning emPLE as a brand that sees beyond business to the broader tapestry of community and culture.
As part of its involvement, emPLE will provide general liability insurance for ART X Lagos 2025, ensuring the safety and smooth running of the fair. But the company’s contribution goes far beyond logistics, it’s also sponsoring Nigerian artist Temitayo Ogunbiyi, whose installation, titled “Where there is life, there is hope (B’á ò kú, iṣẹ ò tán)” delves into how creativity builds connections among communities. Through her thought-provoking use of drawing, sculpture, and site-specific installations, Ogunbiyi invites viewers to reflect on how geography, movement, and daily encounters shape our collective imagination and aspirations for a better future.
The project, curated by Missola Libsekal, will be anchor ART X Lagos sustainability narrative, encouraging visitors to consider how artistic expression can drive conversations about care, collaboration and possibility within urban spaces.
Speaking about the partnership, Olalekan Oyinlade, MD/CEO of emPLE General Insurance, emphasized the company’s belief that insurance transcends protection, it represents opportunity.
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“At emPLE, we believe insurance is more than protection; it’s a possibility. By supporting artists who translate sustainability into vision and action, we reinforce our belief that progress is a collective act. Through creativity, we can help communities imagine futures where care, responsibility, and innovation coexist,” he said.
His words mirror emPLE’s broader mission to empower individuals and institutions to thrive sustainably while fostering innovation and social impact.
Tokini Peterside-Schwebig, founder and chairman of ART X, expressed her excitement about the collaboration: “As ART X Lagos marks it’s 10th anniversary, we are delighted to welcome emPLE back as a sponsor for the second year running. Their vision for sustainable progress aligns closely with our mission to elevate African creativity. This continued partnership reflects our shared belief in the power of art to spark meaningful change and to help shape a future that is both remarkable and responsible.”
To further amplify the partnership’s message, a bespoke campaign co-created by ART X and emPLE will roll out across Nigeria and Ghana, extending the dialogue on sustainability beyond the fair’s physical space.
At its core, the collaboration encapsulates emPLE’s INSPIRE values, Integrity, Nurture, Service, Purpose, Innovation, Respect, and Excellence. Through this partnership, emPLE is not only supporting art but also nurturing a vision of progress where creativity and sustainability intersect, inspiring a future where communities across Africa thrive in harmony with their environment.
