By Merit Ibe
To stay ahead of the curve, Advertisers’ Association of Nigeria (ADVAN) has launched a new category at the African Awards for Marketing Excellence: This category, Best Use of AI recognises innovative marketing campaigns that leverage Artificial Intelligence to drive exceptional results.
By introducing this new category, ADVAN aims to encourage marketers to push the boundaries of innovation and creativity in their AI-driven campaigns.
According to the association, it is gearing up for its prestigious awards ceremony, poised to spotlight the vital role marketing plays in driving business and public sector success. This year’s event promises to have a global impact, featuring a judging panel of esteemed Global CMOs and Senior Marketing Professionals.
As the sole representative of brands’ interests in Nigeria, ADVAN has been championing marketing excellence since its inception in 1992.
With a membership comprising multinationals, local conglomerates and SMEs, ADVAN’s continues to champion effective and responsible marketing for a vibrant business environment.
Today, ADVAN remains a powerful voice, promoting global best practices and fostering collaborative partnerships with key stakeholders.
The association is calling for submission of entries for the ADVAN Awards 2025 which deadline is January 31st, 2025.