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A Professor of Marketing Communication, Prof Adesoga Adefulu will deliver the Babcock University 54th inaugural lecture today. He will speak on the topic “Integrated Marketing Communication’s transformative power: The Adefulu Model.”
According to a statement by the university, the event will be held by 2pm at the main auditorium of the institution’s business school, Ilisan Remo, Ogun State.
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The Vice Chancellor of the University, Prof Ademola Tayo will be the chairman of the occasion, which is expected to draw dignitaries from within and outside the ivory tower.
