Acing the game of the luxury jewellery industry in the United States is London Diamonds.

Diamonds are one of the world’s most valuable environmental assets. They have been revered and coveted by mankind for centuries, being used to symbolize wedding vows, power guerrilla movements, and awe those in their presence. It should come as no surprise, then, that diamonds have been traded competitively on the global market for decades. Diamonds and other precious stones have been used for thousands of years and many ancient cultures used these stones to demonstrate their wealth and power. People have gone deep into the earth for centuries to extract the rough stones. However, technology has recently supported the highly dynamic luxury diamond industry. One company which emphasised the importance of putting people ahead of profits by providing its clients with high-quality diamonds and stones goes by the name of London Diamonds, founded by the passionate businessman named Andrew Reynolds.

London Diamonds was created with a single aim in mind: to transform the diamond and fine jewelry industry by making high-quality jewellery at an affordable price, and this mission has been made possible by removing the various middlemen in the distribution chain as well as the conventional brand name mark-up linked with exquisite diamond jewellery. The business was started when one of the founders, Andrew Reynolds, identified the true commercial value of the engagement ring for his wife. He claims that “The grading and certification of a diamond determines its worth, not the brand that sold it. For decades, the notion that diamonds sold in posh boutiques are unique or “special” has been used to justify higher prices. It’s a fallacy that we’re delighted to debunk.” Customers from over twenty different countries have testified to London Diamonds’ high standards of operation, elevating this London-based jeweller to greater levels. People can now buy a high-quality diamond and get premium custom service without spending a fortune.

With a strong social media presence and no physical stores, people may believe that a human aspect is lacking in the entire purchasing process. But fortunately this isn’t the case. Clients are active in the entire process of making their bespoke product, with the ability to connect with, message, ask, and meet with the London Diamonds team, resulting in the optimal combination of digital efficiency and genuine human contact. Clients are encouraged to grab their creations from the London Diamonds offices in Farringdon whenever possible after designs and diamonds have been authorised.