Pure Bliss, one of the leading biscuits brands from OK Foods, has unfolded plans to delight and reward its consumers in the second edition of its national consumer promotion – Pure Bliss Millionaire Promo, in which 60 millionaires will emerge in 60 days, with additional N30 million worth of Airtime to be won.
Speaking on behalf of the Business Head of OK Foods Limited, Murali Krishnan, during a media parley to unveil the Promo in Lagos on Wednesday, June 13, 2023, Sachin Wali, Head of Marketing, OK Foods emphasised the credibility & due diligence of the promo, stating that measures have been put in place to ensure fairness and transparency during the promo.
“We are once again initiating one of the largest give-back promotions in the biscuits category. We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility,” he said.
Brand Manager, Chic Choc & Nutrisnax, Ok Foods Limited, Olayinka Johnson, disclosed that the ‘Pure Bliss 60 Millionaires in 60 days’ Promo is a great way to reward the consumers in line with the Pure Bliss brand promise – ‘Light Up Your Day’.
“The Pure Bliss 60 Millionaires In 60 Days Promo is a great initiative at this time because consumers get to enjoy their favourite Pure Bliss Cookies & Wafers, while winning big,” Johnson said. In her remarks during the parley, the Brand Manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners are to be rewarded with Airtime beyond the 60 lucky consumers that will be rewarded with 60 million Naira cash prize – One million Naira each. Explaining the mechanics of participating in the Promo, Yusuph stated that consumers are expected to buy any Millionaire Promo pack of Pure Bliss Milk Cookies, Milk Cream Wafers, Choco Cookies & Chocolate Cream Wafers, look inside the pack for a 7-digit alphanumeric code and text the unique code to 8011 using the format.