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By Bianca Iboma-Emefu
Nollywood actor and producer Zubby Michael has ventured into the fragrance business by launching his brand, Ayirah Gold, at an event held at Vintano Hotel.
The unveiling drew guests from the entertainment and business sectors, including former Super Eagles midfielder Ogenyi Onazi, reality television personality and former Big Brother winner Kingsley Oritsetimeyin, Sir Obrien Ufondu, Group Managing Director of Ziloc Properties, and Dr Harvey Ugochukwu Igboanugo, as well as investors, business executives, and media representatives.
Speaking at the event, Zubby said his personal interest in fragrances and desire to create products for fragrance enthusiasts inspired him to enter the industry.
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He said the products are currently manufactured abroad, with packaging materials sourced from Turkey, and that the business could consider local production as it expands.
The brand’s initial offerings include five fragrances: Royalty, Essence, Fresh, Bloom and Intense. Michael also revealed plans to expand the product line to include body oils and other personal care products.
The actor expressed optimism that Ayirah Gold would establish an international presence within the next five years.
Zubby further called on the Federal Government to introduce business-friendly import policies to encourage entrepreneurship and support indigenous brands.
