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Ahead of the Yuletide, Brown Orchids, a subsidiary of NN FEMS Group is revolutionizing beauty standards with the introduction of affordable, high-quality solutions for the haircare needs of the modern African woman as it launches the Elan No-Lye Relaxer and AVIV Hair Extensions into the Nigerian market.
Speaking on the launch, The Group Managing Director, Joy George, in her comments noted that the two are the latest additions to Brown Orchids’ hair care portfolio, which includes well-known brands such as Apple, Ozone, and Elan.
NN FEMS Group Executive Director, Emmanuel Nwakanma Jr. said: “With the introduction of Elan No-Lye Relaxer and Aviv Hair Extensions, we’re taking another giant step in further empowering African women to embrace their natural beauty and express their unique style.”
Group Chief Commercial Officer, Roseline Abaraonye, explained that the relaxer is designed specifically for African hair types, adding, “ It offers a more gentle alternative to traditional lye-based relaxers without compromising on effectiveness. We understand the unique needs of African hair.
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“Elan No-Lye Relaxer is the result of extensive research and this brand stands out with its unique formulation that excludes harsh chemicals, significantly reducing the risk of scalp irritation.”
Also speaking Executive Director, Irene Nwakanma-Obi, revealed that the brand offers a wide range of options including braids and crochet styles, allowing women to experiment with different looks while maintaining the health of their natural hair.
“AVIV hair extensions are crafted from premium quality materials, ensuring a natural look and feel that’s indistinguishable from real hair. The line boasts a wide variety of styles and colours, catering to diverse preferences and occasions. Durability is a key feature, with each extension designed for long-lasting wear. AVIV extensions are engineered for easy application and removal, minimizing potential damage to natural hair.
“For us, and our customers, AVIV is more than just a hair extension brand. It’s about giving women the freedom to express themselves through their hair, whether they’re looking for a dramatic change or a subtle enhancement.”
