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The saying that “Naija no dey carry last” has been put to test as William Lawson’s Blended Scotch Whisky recently launched a search for bold Nigerians who live life by their own rules.
In a contest for the first-ever Naija Highlandah, the month-long search that started October 13 and running till November 12 will see daring participants battle for the grand prize of N2 million cash and a trip to Scotland.
Opened to Nigerians aged 18 and above, with the guts to take up the challenge, the search kicked off with William Lawson’s Highlandahs storming major streets and bus terminals in Lagos, including Oshodi and Ikeja where they paid the transport fares of random Lagosians, to the delight of beneficiaries and other members of the public.
The challenge was in two phases: the first phase focuses on recruiting the participants and having them participate in the challenges.
They will then receive invitations to participate in the challenges staged at various outlets. The Top 10, who can best prove their Highlandah attitude, will move to the grand finale and battle for the ultimate Naija Highlandah prize of N2 million cash and a trip to Scotland.
Some of the challenges the Highlandah will have to conquer include good-humoured ones such as Spin the Bottle, Animal Imitation, Balloon Games and bold ones like Plank no Shots and Plank with Heels. The two unconventional challenges for contestants are Kaku Meter and Pull no Spill.
Speaking, Lerato Makume, Bacardi Marketing Manager for Nigeria, said, “William Lawson is known for defying the norm, making its own rules and being brazenly different, just like our liquid. This is the kind of person we are looking for, someone with a true Highlandah attitude.”
