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By Seyi Babalola
Popular Nigerian musician Joeboy has stated that breaking into the mainstream music industry is more harder than it was a few years ago.
He voiced serious concern for talented up-and-coming artists who are just getting started owing to the development.
In a recent interview with Jay On-Air, Joeboy highlighted that breaking into the mainstream music industry now demands artists to be social media aware and influencers, as opposed to the past when strong music and branding were all that counted.
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“I genuinely feel for artists that are trying to go mainstream right now because unlike before, it takes a lot more and it now depends on your personality and all of that. Because right now you have to be on everybody’s faces and all of that.
“Back then, if you have a great music, a great brand behind you and great marketing, the chances of you popping up was really higher. But now, it demands way more than that,” he said.
The singer advised up-and-coming artists to take advantage of social media platforms like TikTok to promote their music.
