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By Sunday Ani
Wema Bank has unveiled series of customer focused initiatives, including reward programmes and targeted support schemes to mark its 81st anniversary and the ninth anniversary of its digital platform, ALAT
The bank said the anniversary, marked on May 2, was themed, “Your Future of Possibilities, Powered by Wema Bank,” with a focus on deepening customer engagement.
Activities carried out to mark the included incentives for ALAT users and other customers through the launch of the fifth season of its “5 for 5” reward campaign.
In line with the theme, the bank also announced plans to introduce a customer success initiative targeted at different segments, including small businesses, students, working professionals and creatives.
The programme is expected to provide tailored support, insights and access to opportunities aimed at helping customers achieve their financial and personal goals.
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Managing Director and Chief Executive Officer, Moruf Oseni, said the approach reflects the bank’s focus on adapting to changes in the financial services sector, particularly the increasing role of digital banking.
He noted that the bank would continue to expand its digital offerings while strengthening support systems for customers navigating evolving economic and technological conditions.
“The world is rapidly evolving. Digital evolution and emerging technologies continue to present newer opportunities and realities. To thrive, one must be prepared to adapt where needed and ready to leverage the possibilities ahead and this is what we want to help our customers achieve. With millions of individuals and businesses in our care, we have a deep sense of responsibility towards helping them make meaningful progress. And our 81st anniversary presents the perfect opportunity for us to deepen our efforts towards fulfilling that responsibility.
“We are building a smarter and more secure financial future for our customers, one where banking is effortlessly aligned with their goals, intelligently anticipating their needs and proactively providing the right solutions. Beyond banking solutions, we are curating opportunities, providing platforms, building an entire ecosystem engineered in the best interests of every unique Wema Bank customer.
Our goal is for our customers to grow as we grow, to always be one step ahead and to make accelerated progress towards their future possibilities as we journey with them.
“To every stakeholder, who has been a part of the bank’s 81-year journey, including our investors, regulators, partners, customers and employees, this anniversary is dedicated to you and this is why we have chosen to celebrate this way. “On behalf of the entire board and management of Wema Bank, I say thank you for 81 historic years. We have, we are and we will be with you, all the way. Happy 81st anniversary to us all,” he concluded.
