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Velluto Luxury Boutique has unveiled a new international collaboration with three premier fashion houses—Garm Luxury Boutique (South Africa), A Ma Maniére (USA), and Studio 14 (Morocco)—uniting key players in the luxury retail sector across Africa and North America.
This groundbreaking partnership sets the stage for a cross-continental exchange of style, heritage, and innovation. Together, the four brands will curate limited-edition capsule collections, stage rotating designer exhibitions, and host a series of exclusive pop-ups across their flagship cities: Lagos, Johannesburg, Casablanca, and Houston.
At the heart of the initiative is a shared commitment to amplifying African fashion voices within the global luxury narrative. Through co-branded campaigns, in-store activations, and a cultural fashion tour titled “Four Corners of Style,” the collaborators aim to celebrate both regional craftsmanship and global design sensibilities.
“This isn’t just about fashion—it’s about redefining the luxury conversation,” said Velluto founder Sandra Amen Osasuwa. “African creativity deserves a permanent place on the world stage, and this partnership is our declaration.”
The collaboration is set to roll out through 2025 and 2026, with planned events rotating across each partner city.
