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Students of the Federal University of Technology, Owerri (FUTO) had a unique opportunity to explore the intersection of digital media, product marketing, and the arts during an interactive mentorship session hosted by the Morning Star Theatre Troupe.
The event featured Mr. Favour Ugochukwu, a seasoned digital marketing strategist and product growth specialist, alongside Onyinyechi Joy Nduka, a respected theatre expert.
The session drew a large attendance of students passionate about arts, culture, filmmaking, content creation, and digital innovation. It provided a platform for young learners to engage with industry leaders and gain practical insights into how creative content can influence both artistic and technology-driven projects.
Onyinyechi Joy Nduka shared valuable guidance on excelling in the arts and culture industry, offering practical advice, personal anecdotes, and strategies for building a successful career in theatre and performance.
Meanwhile, Mr. Favour Ugochukwu led an in-depth discussion on how content creation can drive product marketing, technology adoption, and digital growth. Drawing from his experience at fintech and content distribution platforms, Ugochukwu showcased how strategic storytelling and multimedia content can amplify product value, improve user engagement, and bridge the gap between tech and marketing teams.
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During the session, students learned how to use content to communicate product value effectively, collaborate with tech teams to enhance product-user experiences, translate technical product features into compelling stories and leverage storytelling and digital campaigns to support product adoption and growth.
Interactive exercises allowed students to create impactful content designed to educate, inform, and convert audiences, emphasizing the real-world power of content as both a marketing and innovation tool.
Speaking on the mentorship, Onyinyechi Joy Nduka said, “I find it truly fulfilling when opportunities arise for me to share ideas with young people. Our discussion spanned a broad range of topics, and it was refreshing to hear the students share their own experiences and insights with us.”
The President of the Theatre Troupe, Onyekachi Innocent, praised the session, stating, “It was a truly inspiring experience as they shared their vast expertise on how to break into and thrive in the industry.”
The event equipped students with practical knowledge on content creation, digital strategy, and product marketing – essential skills for thriving in today’s tech-driven, digital-first world.
Morning Star Theatre Troupe is a dynamic student-led organization at FUTO dedicated to promoting arts, culture, and creative expression through performances, workshops, and educational events.
