Ubong Frank becomes Okechi Stores ambassador

By Christian Agadibe

One of Nigeria’s leading fashion brands, Okechi Stores, has appointed popular actor, model, influencer, and content creator, Ubong Frank, as its brand ambassador.

Frank is popularly known as UB of Lagos.

The endorsement agreement was formally signed at the company’s corporate office in Ajah, Lagos, marking a significant milestone in Okechi Stores’ strategic brand expansion.

Describing the partnership as a defining moment for the company, the management of Okechi Stores noted that the endorsement signals the beginning of a new era of growth, increased visibility, and excellence for the brand.

Speaking on the development, the Chief Executive Officer of Okechi Stores, Chijioke Ifeanyi Nnanna, expressed excitement over the collaboration, describing it as a long-awaited vision brought to life.

“This is a huge dream come true for us. We have closely monitored Ubong Frank, popularly known as UB of Lagos, for six months. What stands out most is his genuine passion for the fashion industry, his consistency, and his strong influence. These values align perfectly with our brand philosophy, which informed our decision to endorse him. We are confident that he will help take Okechi Stores to the next level,” he said.

In his response, UB of Lagos praised Okechi Stores for its commitment to quality, durability, and excellence, noting that the brand possesses the attributes required to compete on a global scale.

The endorsement deal, valued at 15 million naira, covers a six-month ambassadorial engagement.

“Okechi Stores is a brand with immense quality and potential. It focuses on beauty and quality, not just quantity, and its products are durable. These are the reasons I am proud to be associated with the brand. I strongly believe that within the next six months, Okechi Stores will become a household name, not only in Nigeria but across Africa,” he stated.

He further emphasized the brand’s consistency and readiness to expand its market presence, adding that such dedication positions Okechi Stores for long-term success across the continent.

The endorsement is expected to significantly strengthen Okechi Stores’ market presence while reinforcing its reputation as a fashion brand committed to innovation, quality, and excellence.