By Christy Anyanwu
Fashion designers are putting in all it takes to reduce global warming, greenhouse gases and dangerous carbon emissions.
One such climate-advocate is Oluwaseun Adeyemi, creative director of Betrot Stitches and Crafts, who is strongly committed to making the planet greener and reducing refuse in city landfills.
She has embraced the quest to go green by minimising waste and repurposing materials in her creations without taking away from the high quality and aesthetics of her products.
This prompted a recent project spearheaded by Adeyemi to recreate masterpiece designs from off-cuts of fabric in an effort that should be emulated by other designers, and it is gaining attention in fashion circles.
Adeyemi has shown that there is a link between contributing to economic growth and promoting the culture of sustainability in the fashion industry. Her label focuses on creating and designing bespoke clothing, ready-to-wear and custom-fit, on a platform that has contributed to the international economy, with her designs being patronised by retailers abroad.
One of the retailers she collaborated with was Sabrina Marie Collections, a Canadian company leveraging e-commerce platforms to sell, and Adeyemi was the designer behind all the company’s collections.
“This kind of collaboration enhances global competitiveness and provides exposure to new markets. Therefore, contributing to the overall GDP,” she said.