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For Odunola Abayomi, Chief Executive Officer and founder of TOD Show, the new television programme will promote brands and business owners, who are thriving despite the socio-economic challenges in the country.
According to the graduate of Electrical and Electronics Engineering from Ladoke Akintola University, “I was motivated during my years of practicing as a digital marketer/strategist where I worked with lots of brands, SMEs and multinationals. Aside running online campaigns for some of them, I also consulted and then saw the need to have a show on television that will serve as a platform to showcase the businesses and brands.”
Speaking on TOD Show, the entrepreneur, photographer and digital media strategist said it is a timeless programme that people can watch over and over again.
“The TOD show highlights how successful business owners have in their little way contributed to the Nigerian economy. It will focus on personal brands and businesses across all sectors of the economy such as agriculture, hospitality, real estate, pharmaceuticals, fashion, showbiz, music, comedy, mining, and technology among others.
In the next five years, Abayomi said she hopes to see the TOD show waxing stronger, and impacting the youths positively on a weekly basis. “I want to genuinely smile and be happy to hear testimonies from viewers after watching the show,” she stated.
