Three Crowns celebrates motherhood, unveils 2025 campaign

Three Crowns, a milk brand in Nigeria, has launched a campaign to find the Mum of the Year for 2025.

This campaign aims to celebrate and honor mothers in Nigeria for their important roles in their families and promoting healthy nutrition.

The campaign will reward exceptional mothers with an all-expense paid getaway to Zanzibar, Tanzania.

The winner of this year’s campaign will receive an all-expense paid trip to Zanzibar, Tanzania.

The Marketing Manager of Three Crowns Milk, Chioma Otisi-Igwe, highlighted the importance of mothers as the emotional and structural pillars of every household. The theme for this year’s campaign is “Reward Your Treasure”, emphasizing that celebrating mothers doesn’t have to be extravagant, but rather thoughtful.

Participants can enter the competition by writing a heartfelt note describing their mother’s unique qualities using each letter of “MUM”.

The competition will focus on mothers who embody the brand values of being fit, smart, fun-loving, and full of love for their families. Winners will receive a trip to Zanzibar and a year’s supply of Three Crowns Milk.

The competition will unfold in stages, starting with entries and shortlisting, leading to a grand finale to determine the winners,” she said.

The Senior Brand Manager of Three Crowns Milk, Adesanjo Oyejide, emphasized that the campaign is more than just a competition, but a celebration of motherhood and an opportunity to give back to the women who have given so much.

The goal is to make every participant feel part of a larger celebration and offer rewards that mothers can enjoy with their families.