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By Sunday Ani
SystemSpecs Holdings Limited has rebranded one of its subsidiaries, Deela to Whatadeal, purposely to redefine digital commerce in travel, events and e-commerce in Nigeria.
Speaking at a press conference to unveil the new subsidiary in Lagos, weekend, the Group Managing Director of SystemSpecs, John Obaro said the new approach would combine travel, event and e-commerce into one seamless platform and give customers a lifetime experience. He said the new platform, Whatadeal, promises to offer customers the best deals in town as it consolidates deep industry expertise and cutting-edge innovation to create a platform that is not only seamless and intuitive but also offers unparalleled value to consumers.
Obaro equally announced Fela Bank-Olemoh as the new Managing Director of Whatadeal, and emphasized the company’s unwavering commitment to technological excellence and customer empowerment.
He said: “In 2022, Deelaa was launched as an e-ticketing and marketplace platform, catering to businesses and consumers. However, in response to evolving market needs and emerging opportunities, we have repositioned this offering under the Whatadeal brand, providing customers with value, unforgettable experiences and a surge of excitement in every transaction.
“We are bringing in the best deal you will be able to get anywhere in this country. Our vision is that any event or ticketing you are organising anywhere, you will get the best deals at Whatadeal.
“We are also looking at travels. We are currently in negotiations with all the top players in that industry on how we will be able to continue to curate for you the best travel experiences in this country.
“The transition to Whatadeal represents more than a name change; it is an intentional shift toward creating an ecosystem, where customers don’t just find deals but experience real value.
“With travel, events and e-commerce at its core, Whatadeal seamlessly integrates these services to create a streamlined, rewarding and modern user experience for today’s consumers.
“At the helm of this new phase is Fela Bank-Olemoh, the new Managing Director of Whatadeal. As a seasoned 360-degree leader, he brings a wealth of experience from the private sector, government and community development.
“With a career spanning over two decades, Bank-Olemoh started as a graduate trainee at SystemSpecs in 1998 and rose to become Senior Manager of International Sales by 2005.
“With his unique blend of experience in technology, marketing and leadership, he is poised to shape Whatadeal’s future and drive its growth.”
Also, Bank-Olemoh said Whatadeal is playing in three businesses – travel, events and e-commerce, that are huge. He said: “At Whatadeal, we believe that great experiences and valuable offers should be effortless, not complicated.
“Our mission goes beyond providing access to deals; we’re building an ecosystem that fosters engagement, trust and long-term value for our customers. Whether you’re booking a trip, securing event tickets or shopping for essentials, you deserve an intuitive and rewarding experience that consistently delivers the best. At Whatadeal, we’re committed to making that vision a reality.
“We all live in a nation, where we know that those three industries are huge. But, we are bold enough to say that we’re bringing the three together because we’re confident that we can give our consumers real and unparalleled value.
“That’s what we’re going to do. We’re committed to ensuring that we work very hard and smart. So, from now on, I encourage you all to visit our website and you’ll get the best deals you can get anywhere. But one thing is for sure, we’re in for fun.
“We’re going to have fun. We’re going to create a brand that, as Nigerians and as Africans, we’re proud of. And wherever we are in the world, we will say together we’ve created a business that we are all excited to se
