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By Chinenye Anuforo
Sophos has announced the launch of its new programme designed to provide its partners with expanded opportunities to accelerate growth, deliver cybersecurity solutions, and gain a competitive edge in the market.
The new program integrates the global partner ecosystems of both Sophos and Secureworks into a single, high-performance network.
“The new Sophos Partner Program is designed to reflect the way partners want to build and scale their business today,” said Chris Bell, Senior Vice President of Global Channel, Alliances and Corporate Development at Sophos. “It offers a flexible and profitable path to growth, whether partners are expanding their managed services, launching cybersecurity advisory offerings or scaling existing practices. With this program, we are doubling down on our commitment to deliver the tools, incentives and support that help our partners lead in a rapidly evolving cybersecurity market.”
“This launch signifies a significant expansion in the services and support available to partners. By combining the strengths of Sophos and Secureworks, the program aims to enable partners to deliver next-generation security outcomes more quickly, profitably, and at scale.”
Research from Canalys indicated that for every $1 spent on cybersecurity products, customers invest an additional $2 on services delivered by partners, underscoring the growing demand for partner-led services and the potential for new revenue streams through specialized expertise.
The new Sophos Partner Programme empowers partners, including managed services providers, resellers, cyber insurance partners, and systems integrators, to develop programs and services aligned with their unique business models.
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Following Sophos’s acquisition of Secureworks, the program unifies both partner ecosystems into a single platform, enabling seamless selling across a comprehensive portfolio. Partners gain access to endpoint, network, email, cloud security, XDR/MDR, Identity Threat Detection and Response (ITDR), and next-gen SIEM solutions, all managed through the Sophos Central platform and complemented by advisory services.
Built for scalability and profitability, this framework enables partners to grow faster through revenue multipliers, volume discounts, and flexible billing. Partners also receive high-value incentives, integrated sales and marketing resources, and advanced enablement via Sophos Academy’s new MDR Guided Onboarding and sales quick-start certifications.
The program offers new resources to help partners deepen customer relationships, accelerate solution adoption, and improve retention. It also provides expanded access to Partner Care, Renewal, and Customer Success teams, alongside free certification training for the entire partner community.
Partners gain access to additional tools, including an innovative AI Sales Assistant that provides real-time guidance on portal navigation, resource location, and sales insights. The partner portal experience is further enhanced with improved guided quoting, device and license management, opportunity management, and compliance dashboards.
“Sophos’ new Partner Program is designed to incentivize partners to grow. It offers partners everything they need to succeed, drive bottom-line revenue, fuel excellence for mutual customers and stand out in a crowded, competitive market. It’s a way to continue to deliver on our promise to partners and build the best cybersecurity products, services and processes with our partners in mind”, Bell added.
Dave Peck, President and CEO at Trebron IT and Cybersecurity, commented, “Sophos’ acquisition of Secureworks and the ability to sell across both legacy portfolios is a significant opportunity for our business. We are excited to be able to offer next-generation SIEM through a partner we trust. This will enable us to differentiate and win more deals on day one, especially with healthcare and manufacturing customers.”
Andrew Campbell, Director of Security Category at Softchoice, stated, “As a longtime Sophos partner, the company’s security solutions continue to be foundational to how we protect our customers. Sophos has consistently demonstrated that they are committed to helping us grow, which shows in its new Partner Program. The combined Sophos and Secureworks portfolios will further strengthen our defenses, uncover new business opportunities and help us stand out in the market.”
