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Media executive and entrepreneur Shine Begho Usanga is leveraging more than 15 years of experience in radio, television and communications to build Auxilum Creative Media, a brand and communications company focused on strategic visibility.
Founded by Usanga, Auxilum provides services including brand strategy, public relations, corporate communications, content creation, commercial production, media strategy and buying, experiential campaigns, documentary production, website design and media consultancy.
Usanga said her years in broadcasting shaped her understanding of storytelling, audiences and effective communication.
“Media taught me the power of a story, but it also taught me that a story needs strategy,” she said.
According to her, the company seeks to go beyond creating attractive content by connecting creativity with clients’ business objectives.
“Visibility is important, but visibility without direction can become noise,” she said.
Through Auxilum, Usanga has worked with businesses including IM SYSTEMS, helping to highlight its cargotecture capabilities, strengthen founder visibility and communicate the company’s offerings.
She said the agency’s approach is rooted in understanding each client’s story and turning it into strategic communication.
“I have always been interested in people, brands and their stories. Auxilum gives me the opportunity to bring those things together and create solutions that can actually help organisations grow,” she added.
With the company expanding across branding, media, public relations and creative communications, Usanga said her goal is to position Auxilum as a trusted communications partner for organisations seeking to strengthen their visibility and connect more effectively with their audiences.
