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Olufemi Olaseinde Olusola is an astute perfume connoisseur. A man of impeccable taste, Olusola, also known as ‘Mr. Seinde’, is known for his passion for fragrances: a passion he has turned into a successful enterprise.
As the founder and Chief Executive Officer of Seinde Signature, Nigeria’s foremost destination for exceptional luxury fragrances, Olusola has made niche fragrances a quick status symbol as most perfume customers now focus on expressing their individual personality through fragrance.
At his retail chain called Salon de Parfum, Olusola offers a selection of the rarest and most sophisticated perfumes in the world. Last year, Olusola conceived a novel and remarkable fragrance collection experience for his numerous customers, discerning collectors, connoisseurs and luxury gift-givers, called the ‘Super-Luxury Advent Calendar’ —an exceptional collection in a box containing 12 extraordinary fragrances from remarkable houses, individually gift-wrapped to represent 12 Days of Christmas.
In a world where nearly anything can be purchased with a few clicks, the truly exceptional gift has become increasingly rare. But Olusola waded in. Inspired by the spirit of advent calendars embraced by some of the world’s most prestigious luxury houses like Harrods and Selfridges, Olusola’s Seinde Signature created its own distinctive expression of the concept, one rooted in the world of fine and niche perfumery. It is not simply a box of perfumes but a constellation of rare houses and a celebration of Christmas, distilled into 12 moments of discovery. And it became a hit, especially for those who appreciate the finer things.
To usher in another gifting season this year, Seinde Signature has unveiled the new super-luxury advent calendar with a single box holding 12 luxury fragrances from some of the most coveted high-end brands. These include Masque Milano, Agatho, Electimuss, Sarah Baker, Christian Provenzano, Fugazzi, Régalien, Pana Dora, 100BON, Jeroboam, Alghabra and Botanicae.
“The selection brings together an exceptional constellation of international niche houses. Twelve genuine introductions, arranged to be opened one at a time. It is the intersection of rarity, discovery, craftsmanship and exclusivity that gives the collection its singular character,” Olusola disclosed.
Recognising the advent calendar’s natural place within the season of giving, Seinde Signature has created the collection in three distinctive editions: Bronze, Silver and Gold. Each comes in an elegantly designed and carefully appointed box, conceived not merely as packaging, but as part of the experience, and ultimately, as a keepsake in its own right. The Advent Calendar is, in essence, a treasure chest of 12 olfactory discoveries, assembled for Christmas and the gifting season, but created with the collector firmly in mind. Remarkably, the collection has been priced to offer extraordinary value.
To Olusola, this is a quiet but significant statement about the evolution of Nigeria’s luxury market, and about the capacity of a Nigerian fragrance house to conceive, curate and execute an experience with genuine international sensibility.
