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Sandra Adebayo, Head of Marketing at FinTribe, has detailed her role in the planning, promotion and execution of the fourth edition of the FinTribe Finance Fair, held in Lagos on October 31, 2026.
The event, themed “I CAN,” brought together women, speakers, financial institutions and entrepreneurs at the Landmark Event Centre to discuss financial knowledge and wealth creation.
Adebayo, in a post-event account, said her responsibilities included campaign planning, content production, sponsor communication, media coordination and post-event publicity.
She said preparations for the event began months before the fair, with activities centred on developing marketing materials and communicating the event’s theme to prospective attendees.
In August, she coordinated a creative production involving models and vendors, which was used to develop promotional materials for the campaign.
Adebayo also said she worked on scripts, promotional videos and campaign messaging, while documenting preparations through a countdown series on Instagram and LinkedIn.
On sponsorship activities, she said she supported communications and promotional campaigns involving participating brands, including Sycamore and Afrinvest.
For Afrinvest, she said she developed the communication approach for a stock giveaway involving 1,000 stock units for each of three winners.
Her responsibilities also included coordinating content schedules, sponsor communications and promotional materials.
On the day of the event, Adebayo said she worked with the technical team to ensure that promotional materials, sponsor content and videos were available for the programme.
She also coordinated content creators assigned to cover speaker sessions, sponsor activities, audience experiences and interviews.
According to her, media coordination was another part of her work, involving journalists, photographers and other stakeholders to facilitate coverage and interviews.
Following the event, Adebayo said she was involved in reviewing photographs and videos, publishing highlights on FinTribe’s Instagram page and preparing editorial content for a BellaNaija publication.
The post-event coverage was published on November 6.
She also supported sponsor appreciation messages and follow-up activities after the fair.
Adebayo said the experience involved working across marketing, media relations, creative production and stakeholder management.
She acknowledged FinTribe founder Jennifer Awirigwe, colleagues, participating brands, media partners and other contributors to the event.
