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By Chinenye Anuforo
Royal Electronics, a leader in consumer electronics, unveiled a groundbreaking set of products that have clearly redefined the possibilities of modern homes and offices. This exciting range of air-conditioners,refrigerators, in-built kitchen units, washing machines and of course, the world-famous Google TV showcases Royal’s continuous commitment to innovation and exciting user-experience (UX); seamlessly integrating advanced technology with user-centric designs.
These latest-in-consumer electronics products were unveiled by the chairman of Channels Media Group, Mr John Momoh, at a media event that took place in Lagos. Other dignitaries at the event were The Chairman of Sims Nigeria Limited (the official representatives of the brand in Nigeria), Chief Simeon Eyisi, The Executive Director, Corporate Services, Mr Fab Uzor and other senior representatives of the company. Several media houses were also in attendance.
The Brand Manager, Royal Electronics, Mr. Pranab Srivastava used the occasion to showcase the unique selling points of each of the products as well as the brand in general. For instance, the Royal Penrose air-conditioner was revealed as the first of its kind in Nigeria; with 20 years warranty on its inverter compressor. On the other hand, the Royal side-by-side Refrigerator which has also been aptly branded ‘Peerless’,is a masterpiece of technology and design.
Speaking at the event, Mr Uzorpointed out that with the introduction of these new products, Nigerians are set to be taken to a completely new dimension in consumer experience. He stressed the need for people to take advantage of these new products in ensuring that they add value to their lives and that of their loved ones.In his words “We are fully committed to making the best products accessible to Nigerians and there is no looking back”.
While unveiling the products, Mr. John Momoh, said “this is innovation for the future that is now brought into the present, the products being unveiled today demonstrates innovation meeting practicality. As someone who love innovation, I’m happy to be a part of this and I recommend the Royal brand to all and sundry.’’
Altogether, the event was well attended by the media houses who were treated to the hospitality of the Royal brand. Obviously, the Royal brand is poised to give others in the industry a run for their money.
The new Royal products and others from the brand are available in all leading electronics stores nationwide.
