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Renowned Canadian-American motivational speaker and bestselling author, Brian Tracy has died aged 82.
Tracy, whose books and seminars shaped the modern personal development industry, reportedly passed away on Thursday, November 12.
Focal Point Business Coaching, which Tracy co-founded, announced his demise in a statement on Friday.
Tracy’s grandson, Will Stein, confirmed his demise in a separate emotional tribute on Instagram on Friday.
Stein described him as “the best grandpa ever” and one of his biggest believers.
No cause of death has been publicly stated.
Born on January 5, 1944, in Charlottetown, Prince Edward Island, Canada, Tracy built an international career around a straightforward principle: lasting success is achieved through deliberate action, consistent habits and the willingness to keep learning.
He founded Brian Tracy International in 1984 in Vancouver, British Columbia, and according to the organisation, addressed more than five million people through thousands of seminars and speaking engagements.
A prolific author, Tracy wrote more than 80 books translated into dozens of languages.
Among his best-known titles are Goal! and Eat That Frog!, a guide to overcoming procrastination and tackling important tasks first.
Eat That Frog! in particular became a global bestseller and introduced millions of readers to his ABCDE method of prioritising tasks — tackling the most important and difficult task first rather than allowing procrastination to stand in the way of progress.
Tributes have trailed Tracy’s death from all over the world.
Julien Backhaus, Publisher of Germany’s ERFOLG magazine, described him as “professor of success literature”.
Backhaus, with whom Tracy spoke in 2017, wrote in a tribute: “Brian Tracy was regarded as the professor of success literature. He empowered millions of people around the world to achieve great success through small steps. His books Eat That Frog! and Goals! will outlive him.”
