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Registration is now open for the 11th edition of the Nigeria Digital PR Summit (NDPRS), scheduled for October 15–16, 2026, in Lagos.
This year’s theme: “The Rise of Digital Influence: Culture, Creators and the New PR Playbook,” addresses the structural shift in public conversation as audiences increasingly place their trust in digital creators alongside traditional media outlets.
The two-day event brings together senior and mid-level marketing communication professionals, brand leaders, and key technology stakeholders. Organised as a non-profit initiative by Upticomm Marketing Company Limited, the summit provides an essential training platform for communicators aiming to stay competitive in an AI-driven landscape.
According to the organisers, key
themes and agenda highlights include: The Creator Economy: Practical frameworks for collaborating with creators, measuring campaign ROI, and building authentic influence.
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Cultural Relevance: Navigating Nigeria’s evolving media architecture and cultural trends.
AI & Digital Upskilling: Hands-on insights into leveraging AI tools to increase workflow efficiency and digital strategy execution.
Networking & Recognition: Masterclasses, fireside chats, structured networking, and the annual Digital PR Awards Night, which celebrates groundbreaking campaigns across the region.
“As audiences rely more heavily on creators, PR professionals need an entirely new playbook—not just an update to old practices,” said the organisers.
