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By Chinenye Anuforo
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QNET has been making significant strides in empowering young Africans through its innovative business model. By leveraging the power of digital transformation, the company is enabling individuals to build successful careers and contribute to the economic growth of the continent.
In a recent interview at AfriTECH 4.0 where QNET won the Direct Selling Company of the Year award, Biram Fall, the company’s Regional General Manager for Sub-Saharan Africa, highlighted the immense potential of direct selling for young entrepreneurs. He emphasized that this model requires minimal investment and provides comprehensive training and support to help individuals build sustainable businesses.
“Direct selling is a fantastic avenue for young entrepreneurs. With dedication, it’s possible to achieve significant income within 12-18 months”, Fall said.
To further support the growth of the direct selling industry in Africa, Fall stressed the importance of clear regulations. “Regulation is crucial. Clear regulations can provide protection for all participants and benefit the overall economy”, he explained.
QNET’s commitment to empowering young Africans is evident in its various initiatives, including FinGreen. This program aims to enhance financial literacy and skills among young people and women, enabling them to make informed financial decisions and achieve financial independence.
FinGreen is designed to empower individuals with financial knowledge and skills. By providing training on budgeting, saving, investing, and entrepreneurship, we aim to bridge the gap between financial literacy and financial inclusion”, Fall said.
As Africa continues to embrace digital transformation, QNET is at the forefront of leveraging technology to drive growth. By utilizing e-commerce platforms, the company empowers individuals to reach a wider market and generate income from anywhere.
“Technology is a powerful tool for driving financial inclusion and e-commerce growth. Mobile money solutions, digital payment platforms, and fintech innovations have the potential to revolutionize the way financial services are delivered.”
Also speaking at the event, Akeem Ajisafe, CEO of Transblue Nigeria Limited, QNET’s Nigeria legal partner emphasized the need for increased government support to accelerate Nigeria’s digital transformation. Ajisafe highlighted the potential of the country’s tech sector to drive economic growth and alleviate poverty.
“There are many under-recognised tech companies in Nigeria that are developing innovative solutions in sectors like finance, green energy, and e-commerce,” Ajisafe said. “However, to fully realize this potential, we need a robust digital infrastructure and a supportive regulatory environment.”
He called on the government to prioritize the stability of the telecommunications sector, as it is a critical component of digital infrastructure. He also expressed concerns about data security, urging the government to implement stronger data protection measures.
“Many companies rely on foreign cloud storage for their data. This raises concerns about data privacy and security. We need to develop our own data infrastructure to ensure the protection of sensitive information”, he explained.
The Transblue CEO also highlighted the importance of collaboration among tech entrepreneurs and businesses. “By working together, we can leverage our collective strengths and accelerate innovation, Collaboration is essential for sustainable growth and success”, he said.
Commenting on the award, Fall explained the recognition underscored QNET’s commitment to innovation, entrepreneurship, and digital transformation in Africa.
The award highlighted QNET’s significant contributions to the direct selling industry in Nigeria and its positive impact on the local economy. By leveraging advanced technology and a robust e-commerce platform, QNET empowers individuals to build successful businesses and improve their lives.
“QNET’s participation in this event further solidified its position as a key player in the region’s digital transformation journey. This award is a tremendous encouragement. We are committed to staying in Nigeria, our biggest market in Sub-Saharan Africa. We are proud to be recognized and look forward to contributing to the region’s development in the years to come”, he stated.