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By Moses Akaigwe
Porsche AG comprehensively renewed its product range, with a generation change for four out of the six model lines: the Panamera, Taycan, 911 and Macan.
Porsche has grown in four out of five world regions and achieved historic records. The share of electrified sports carsincreased from 22 to 27 per cent. Almost half of them were purely electric vehicles.
The sports car manufacturer proved to be robustly positioned in 2024 and delivered 310,718 cars. This
corresponds to a slight decline of three per cent compared to the previous year. Another pleasant fact:
Porsche customers are increasingly individualizing their vehicles and add on to the standard equipment
according to their personal wishes.
Porsche launched its second all-electric model in 2024, the new Macan. “This launch literally electrified
us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have
already been delivered to customers in the past months,” says Detlev von Platen, Member of the
Executive Board for Sales and Marketing at Porsche AG.
He went on: “Overall, we proved to be extremely robust in2024, in a challenging market environment. We have invested a lot in our brand and we are pleased to see that the breakdown of our sales across the individual regions of the world remains very balanced.
Porsche is represented in Nigeria by Porsche Centre Lagos, with showroom in Victoria Island, Lagos.
