By Zika Bobby
In its drive toward deepening oral hygiene among kids, Pepsodent, has begun the 2025 Brush Day & Night awareness campaign in three locations across the country with a target to reach 2.7 million pupils.
The initiative, which is part of the product’s ongoing move to sensitize pupils about oral hygiene, will be carried out in 4,567 schools across six locations, including Lagos, Abuja and Kano in this current term and Enugu, Owerri and Port Harcourt in the next term.
The campaign features the 21-day brush day and night challenge, aimed at encouraging children to brush their teeth in the morning and at night for at least two minutes daily for 21-days. This will help pupils imbibe the habit of brushing day and night and increase their chances of being cavity free all through their lifetime.
Speaking about the initiative, Pepsodent’s brand manager, Mary Akindola said the challenge was being implemented in schools across Nigeria to inculcate proper oral hygiene habits in children, especially in areas where dental care is often neglected, with the goal of raising a generation of healthy, confident future leaders, who will also be change agents by being good oral hygiene ambassadors in their sphere of influence.
Akindola noted that the initiative was conceived with instilling good oral hygiene practices from an early age, adding that such behaviour sets the foundation for lifelong practices.
Also speaking, Consumer Engagement Centre Specialist for Unilever, Gloria Olatunbosun said Pepsodent aims to equip children with the knowledge and habits needed to reduce oral health issues by promoting consistent brushing with fluoride based toothpaste and embarking on the 21-day brush day and night challenge.
In his remarks, Education Secretary, Ajeromi-Ifelodun Local Government Education Authority, Remi-Williams Abiola, commended Pepsodent for consistently supporting oral health education in the local government.
Abiola emphasised the importance of the brand’s efforts in teaching children proper brushing habits, while also calling on parents and local authorities to collaborate in sustaining the initiative.
In her response, Head Teacher, Oladipo Primary School 1, Iganmu, Mrs Ezeoke Chinenye, lauded the company for the initiative, noting that the idea helps educate children, especially those whose parents may lack the knowledge, while also motivating schools to continue promoting good oral hygiene practices.