Peak kicks off new academic session with Back-to-School campaign

As parents prepare for the new academic session, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk is supporting parents with the Back-to-School campaign.

For many Nigerian families, the back-to-school period is marked by renewed preparations, shopping for school essentials, getting new uniforms ready, planning meals and adjusting family routines ahead of the first day of school.

It is also a period when parents look for ways to ensure their children are confident and ready to take on the demands of a new school year.

Speaking on the campaign, Marketing Manager Peak, Omolara Banjoko said; “The back-to-school season is a crucial time for families because it represents a fresh start for children and a new chapter in their growth. Parents put considerable effort into ensuring their children are ready, from what they eat before school to the things they need throughout the day.

At Peak, we want to support parents in this process and celebrate the love behind their preparation as they begin another school year, while creating opportunities for them to enjoy more value from Peak.”

This year’s Back to School campaign “Peak Love Back-To-School” is anchored on the insight that Back to School Season is a key season for parents to show love ‌to their children as they go back to school ready to take on the new school year. ‌

There are also experiential activations across multiple touch points where shoppers can participate in a spin and win to get big ticket items like Laptops, School bags, and educational tablets.

The campaign rolls out across selected retail and consumer touchpoints nationwide with activities designed to engage shoppers and families throughout the season.

According to Brand Manager Peak, Boluwatife Ayano, “Peak Love Back to School” campaign is designed to reflect the realities of families preparing for a new school year while giving consumers more reasons to engage with the brand.

“Getting children ready for school takes planning, commitment, and a lot of support from parents. This year’s campaign reflects that reality while giving families something to look forward to from rewarding shoppers in-store to creating experiences where families can engage with Peak, we are bringing the campaign to life across different touchpoints. We want Peak to be part of the preparation that helps families start the new school year with confidence.”

The “Peak Love Back-to-School” campaign reinforces the brand’s commitment to supporting Nigerian families and celebrating parents who continue to invest in their children’s growth and future.