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Nigerian influencer and media personality Papaya Ex has taken a bold step into the beauty industry by signing a ₦50 million brand ambassadorial deal with Zikel Cosmetics, one of Nigeria’s fastest-growing beauty brands.
Zikel, known for its affordable yet high-quality makeup products, has been on a mission to make beauty accessible to young women across Africa. Choosing Papaya Ex as the face of the brand aligns perfectly with this vision.
Her online persona — confident, glamorous, and unapologetically stylish — reflects the brand’s ethos of celebrating bold beauty.
The partnership was sparked when Papaya posted a viral makeup tutorial using Zikel products, which quickly caught the attention of the company’s executives.
Speaking about the deal, Zikel’s CEO said: “Papaya Ex is not just an influencer — she’s a movement. Her influence extends beyond social media into real-world trends, making her the ideal ambassador for Zikel.”
Papaya responded: “For me, this isn’t just a deal, it’s about showing young women that African beauty deserves the spotlight globally.”
