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By Merit Ibe
Chain Reactions Africa has announced the appointment of Franklin Ozekhome as Executive Vice President, Strategy and Innovation, strengthening its leadership bench to drive the next phase of growth and marking a step in its ambition to redefine how brands across Africa engage people by tapping into trends and culture.
The firm also welcomed Africa’s first intelligent Robot fittingly named Ara By Prophet into its workforce.
With this move, Chain Reactions Africa says it is transitioning fully into a digital first creative transformation company, one that blends creativity, culture, trends, storytelling, platforms, and technology to fuel growth and meaningful engagement for clients. The timing of Franklin Ozekhome’s appointment and the coming of Ara By Prophet into the company’s workforce and operations reflect the team’s audacity to dream and the organization’s vision to design the future of marketing, digital, public relations, advertising and experiential across Africa in the age of convergence. Ozekhome will partner closely with Chain Reactions’ Founder and Chief Strategist, Israel Opayemi, in driving the bold vision and implementing a horizontal growth strategy for the group. His mandate is to move beyond siloed disciplines and build an integrated ecosystem and a one-stop shop where strategy, public relations, advertising, design, experiential, digital, data, and AI-driven innovation combine to unlock new opportunities for clients. His role spans the swift execution of the company’s full digital transformation programme in all its ramifications and to lead the company fully into doing business in the season of convergence.
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“We are not building yesterday’s marketing communications firm. We are grateful for our past. We are reimagining the future of creativity and growth. We are building Africa’s creative transformation company of the future. We began on this digital transformation programme journey with intentionality following our Year 2023 Retreat with Franklin Ozekhome as a facilitator. Bringing a talent who was with us when the dream was conceived to lead the midwife of the dream child to life is just the most strategic thing to do,” said Israel Opayemi.
“Franklin brings the cultural intelligence, strategic insight, and creative innovation foresight that will help us design and execute what comes next, where brands move beyond campaigns to create platforms, ecosystems, and cultural impacts that influence the world.”
Speaking on his decision to join the Chain Reactions Africa team after rejecting similar overtures from other agencies, Franklin Ozekhome said: “I have facilitated business transformation retreats for organizations across Africa; no business leader demonstrated the urgency of the will to do as the MD and Chief Strategist of Chain Reactions Africa, Israel Opayemi. He is a dreamer and a doer. His energy is enthralling. Partnering with him to build a disruptive force for the African ecosystem is just a perfect meeting of minds.”
Speaking further on the disruptive innovation Chain Reactions Africa is introducing into the marketing communications ecosystem in Africa, Opayemi said: “Ara by Prophet is Africa’s first intelligent robotic insight system, a ground breaking fusion of artificial intelligence, machine learning, cultural foresight, and strategic communications.”
