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After more than two years of operations as a growing marketing and advertising agency in Nigeria, Oxgital has officially announced the launch of Oxbillboard, a dedicated Billboard and Out-of-Home (OOH) advertising arm of the company.
The launch follows close to a year of active participation in Nigeria’s billboard and OOH advertising space, during which Oxgital expanded beyond digital marketing into physical media
placements across major commercial cities.
According to the company, this hands-on
experience revealed structural gaps in how billboard inventory is discovered, accessed, and deployed across the country.
Oxbillboard is being introduced with a clear long-term vision: to build Nigeria’s largest centralized billboard directory, listing over 10,000 billboard and OOH advertising assets across Lagos, Abuja, Port Harcourt, Ibadan, Kano, and other major Nigerian cities.
Commenting on the launch, Osungbade Akeem Wizeman, Chief Executive Officer of Oxgital, said the move reflects a broader understanding of the role physical media still plays in brand
visibility across Nigeria.
“Billboards remain one of the most effective channels for mass visibility in Nigeria, yet the ecosystem is still largely fragmented. Our experience in OOH over the past year showed us how difficult discovery and execution can be.
Oxbillboard is designed to bring structure, clarity, and scale to that process,” he said.
Also speaking on the development, Folorunso Joshua, Chief Business Officer at Oxgital, explained that Oxbillboard is positioned as an enabling platform rather than a traditional media
owner.
“Our focus is on building access and infrastructure, making it easier for brands, agencies, and media buyers to identify and activate billboard opportunities across Nigeria without unnecessary friction,” he noted.
The launch comes at a time when out-of-home advertising is regaining strategic relevance, driven by urban population growth, increased brand competition, and the limitations of digital-only visibility in high-traffic environments.
With Oxbillboard, Oxgital reinforces its commitment to integrated advertising, bridging strategy, digital execution, and physical brand presence into a unified ecosystem.
