AfriFresh, an e-commerce platform specializing in African staples, has launched Bold Afrika Original Naija Bread in the United States. This Nigerian bread is made with authentic ingredients and adheres to the highest quality standards.
The bread is currently available in select multicultural stores and restaurants within the Washington D.C., Maryland, and Virginia region.
Speaking on the new product, Abiodun Adeniyi, General Manager, Commercial Operations of AfriFresh, said the company was excited at the launch, noting that B2C retailers such as African stores and other multicultural restaurants within the DMV could place orders directly on the site to enjoy a seamless experience and competitive pricing.
He said: “With the arrival of Original Naija Bread on our stables, we are bridging time and distance to make a true Nigerian staple accessible to African-food focused businesses in the United States. As the global demand for African foods continues to grow with cross-border trade and travel, consumer-facing businesses within the sector often have to grapple with logistics and product integrity issues alongside running their main business in serving the end-user. AfriFresh is taking these burdens away with its trusted vendor network and robust logistics infrastructure so these businesses can focus on their core interests with less costs and improved efficiencies.”