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By Islamiyat Kareem
Former music sensation turned visionary tech entrepreneur, Emmanuel Omosohwofa, popularly known in his earlier career as Toobusy Then, has officially launched Adhive, a groundbreaking technology social commerce platform designed to redefine how Africans connect, create, and monetize in the digital economy.
Adhive merges technology, social interaction, and e-commerce into one powerful ecosystem, empowering users to showcase products, promote brands, and earn directly from their engagements. With Adhive, Emmanuel aims to democratize digital influence, giving every creator and small business the tools to thrive online.
Speaking on his transition from entertainment to technology, Emmanuel said:
“The future belongs to those who can merge creativity with innovation. Music gave me expression; technology gives me expansion. Adhive is not just a platform, it’s a movement to make African creators and entrepreneurs financially independent.”
The announcement comes alongside news of his father, Chief Omosohwofa, Chairman of Temcock Group, making a grand mark in the African business landscape. Temcock, a fast-rising conglomerate with interests in real estate, construction, logistics, and energy, recently made headlines after the acquisition of a private jet and three brand-new Prado Jeeps, a bold symbol of the company’s growth and success.
Industry observers have hailed Chief Omosohwofa as “the new Aliko Dangote of Africa”, reflecting his steady rise as a continental business powerhouse and visionary leader shaping Africa’s economic future.
As both father and son carve new legacies in their respective industries, the Omosohwofa name is fast becoming synonymous with innovation, prosperity, and African excellence — from boardrooms to digital frontiers.
Adhive is a next-generation Tech Social Commerce platform that connects creators, brands, and buyers in one ecosystem. Through innovative tools, AI-driven insights, and interactive shopping experiences, Adhive empowers Africans to turn content and community into commerce.
