Old Mutual Nigeria Life Assurance Company Limited and Old Mutual General Insurance Company Nigeria Limited have rebranded to emPLE Life Assurance Limited and emPLE General Insurance Limited, respectively, in a strategic move to enhance their insurance and investment offerings across Nigeria and Africa. This transformation follows the completion of the acquisition of Old Mutual’s entire equity stake in both companies by emPLE Group, with all necessary approvals secured from the National Insurance Commission (NAICOM).
Blessings Iyiegbuniwe, Strategy and Content Executive for emPLE Group, affirmed the group’s dedication to delivering superior financial solutions and fostering long-term growth and value creation throughout Africa. “emPLE’s core mission is to empower individuals by offering innovative financial solutions that promote freedom, security, and prosperity,” Iyiegbuniwe stated.
Old Mutual has long been a key player in Nigeria’s financial sector, providing a wide range of life assurance, general insurance, savings, and investment solutions to over 1.5 million customers nationwide. With the finalization of the acquisition, the companies will now operate under the emPLE brand, aligning with the emPLE Group’s vision and strategic direction.
The rebranding represents a significant milestone in emPLE’s journey. According to company officials, “emPLE is well-positioned to elevate its service offerings and customer engagement, aspiring to become the premier insurer in Africa.
This rebranding not only consolidates our strengths but also expands our capabilities and fortifies our commitment to building lasting financial partnerships with our clients.”
Mr. Olalekan Oyinlade, Managing Director of emPLE General Insurance Limited, remarked, “This rebranding marks a new chapter for us. We are committed to providing innovative insurance solutions that address the evolving needs of our customers. The name emPLE, which means ‘empowering people,’ reflects our mission to safeguard and uplift individuals and families across Africa, ensuring their financial security and well-being.”
Mr. Rantimi Ogunleye, Acting Managing Director of emPLE Life Assurance Limited, expressed enthusiasm about the new phase, stating, “The acquisition significantly enhances our ability to expand our market presence and drive remarkable growth. We are dedicated to improving our operational capabilities and customer offerings as we embark on this transformative journey.”
Ogunleye further emphasized, “Our focus is on innovation and sustainability. emPLE aims to introduce cutting-edge solutions that prioritize customer needs and environmental responsibility. By empowering Africans with access to comprehensive financial products and the knowledge needed for informed decision-making, we strive to help our customers achieve financial independence and prosperity.”
With this rebranding, emPLE reaffirms its commitment to delivering unparalleled service and fostering long-term client relationships across Africa, aiming to set new standards in the insurance industry through innovation and a customer-centric approach.