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Solving logistical problems starts from acknowledging the frustration of businesses that cannot see where their goods are or when they will arrive.
For many, shipments vanish in transit, deadlines are missed, and data needed for growth never materializes. It is into this environment that Olamide Edward introduced Tracka, a company created to simplify supply chains by offering transparency, real-time monitoring, and dependable delivery information.
Her decision to build the company was driven by years of observing how smaller businesses, in particular, were disadvantaged by weak infrastructure. Large corporations had the resources to implement expensive systems, but for emerging players, the cost of not knowing where their goods were often meant losing customers.
The company offered a different pathway: a solution that made accountability accessible to everyone, regardless of size. By integrating technology with day-to-day logistics, the company provided businesses with the tools to follow their goods in real time, make informed decisions, and reduce inefficiencies that drained profits.
The Outstanding Business Venture Award by Business & Enterprise was presented to her in recognition of this practical innovation. The award committee noted the company’s role in cutting delays for exporters, improving delivery confidence for e-commerce firms, and reducing waste across industries where margins are already thin. These achievements have not only strengthened businesses but also helped restore trust between suppliers and customers.
Speaking at the award ceremony, she reflected on the motivation behind her work. “For me, entrepreneurship is not only about building a company but about solving problems that people face every day. Logistics is at the heart of trade and commerce, and when it fails, entire communities feel the impact. Tracka was born from a desire to give businesses visibility and peace of mind. This award encourages me and my team to keep pushing for supply chains that work for everyone,” she said.
The company’s impact is visible in several industries. Exporters who once struggled with unpredictable port clearances now use the system to stay ahead of delays. Retailers can confirm the movement of their goods in real time, reducing customer disputes. Manufacturers have gained clearer insights into their distribution networks, helping them optimize costs and timelines. In each case, the benefit has been not just smoother operations but also the confidence to grow.
The Outstanding Business Venture Award marks her place among the new generation of Nigerian business leaders who are focused on turning long-standing bottlenecks into opportunities. Her approach has shown that solutions do not always need to be complex to make an impact. By focusing on clarity, accountability, and reliability, the company has changed the way businesses think about logistics.
For Business & Enterprise, celebrating her is also a reminder that entrepreneurship is most powerful when it addresses real pain points in society. As supply chains continue to form the backbone of trade, innovators are proving that when businesses can track their goods, they can also track their growth.
