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By Sunday Ani
The Director General of the Nigerian Tourism Development Corporation (NTDC), Chief Folorunsho Coker has launched a new product in the sector aimed at reinventing the nation’s tourism industry.
He stated that the new product known as Hackathon would utilize tourism potentials for the nation’s economic growth.
Addressing journalists yesterday in Lagos on the new innovation, Chief Coker noted that tourism had evolved to become one of the fastest growing industries across the world.
“This growth has been driven by the deployment of advanced technology in travel and an increased holiday culture. Indeed, the opportunities embedded in tourism are enormous. However, to fully utilize the potentials of tourism for economic growth, we recognize that we cannot revert to the old ways of working; there is an urgent need to reflect and rethink what we do and how we do it.
“Therefore, we have identified the need to deploy technological solutions for sectoral growth across the tourism value chain in Nigeria. With over 147 million active internet subscriptions and a tele-density of almost 97 percent, we have a readymade and vast domestic market for tourism development locally,” he stated.
Speaking further on why the product, Hackathon, was launched, he said: “As a Corporation, we launched ‘Tour Nigeria’ as a strategic vision to market domestic tourism across the country in 2017. We also designed an ambitious plan to reinvent the tourism industry through the Corporate Governance, Human Capital Development, Infrastructure Development, Events and Financing (CHIEF) plan. Today, we have come up with ‘Hackathon’ to provide unique and innovative solutions to identified challenges and gaps across the tourism value chain in Nigeria, using digital tools that will be developed at scale within the next 18 to 24 months.”
He identified some of the challenges burdening businesses within the ecosystem to include proper pricing, safe payment channels, access to market, customer service and retention, as well as bookings and reservations.
He added that other issues raised included data collection and analytics, distribution, setup, system issues, supply chain and logistics.
He reiterated that the goal of NTDC was to improve the country’s ranking on the world economic forum competitive index, by harnessing the growing popularity of digital technology to solve prevalent problems across the tourism value chain in Nigeria.
“We want to be able to imagine a future in which a tourist’s journey experience is fully enhanced by the digitization of all support activities, from the pre-booking stages to the destination experience, with more digital interactions supported by data shared in a customized, secure and private way, between the different players within the tourism ecosystem.
“To achieve this desired objective, we are looking for ideas that are scalable and sustainable on a use-case basis; ideas that encompass smart integration of information (Smart City), multimodal mobility services, customized route optimization, and ideas with sustainability in mind, virtual and augmented reality.
“The opportunities are limitless through technology, which is why we are reaching out to the tech community to come up with new ideas for the sector. How? The initiative is a collaborative effort of the private and public sector, where the private sector brings the intellectual capacity, and the public sector provides the enabling resources that will help the ideas to thrive.
“The Hackathon creates an avenue for carefully selected developers from the six geo-political zones of the country to develop digital tools that aim to solve some of the frictions and dislocations experienced across the industry. With the support of the UNWTO, and the Federal Ministry of Information and Culture, we believe we can achieve these objectives,” he submitted.
