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The Lagos chapter of the Nigerian Institute of Public Relations (NIPR) has announced that it will be holding the Lagos PR Fest 2024 and the Annual General Meeting on July 5 to 11.
At the event to announce the activities for the week long program, Chairman, NIPR, Lagos Chapter, Comfort Nwankwo said this year’s festival is designed to put the state and nation on the global map.
She noted that the festival was in preparation of the association’s AGM and Conference which is usually a week long event.tagged the Lagos PR Festival, celebration with the topic Communication and Culture: “Reawakening Our Unique Heritage.”
Nwankwo disclosed that there will be cultural activations, visits to historical sites in Lagos and that activities for the Fest will climax with a Communication Lecture and AGM.
“The festival is aimed at using our unique stories to promote our collective heritage in which Public Relations is about- telling stories and managing reputation.”
She said over the years, as a precursor to the association’s annual conference and AGM, “we hold what is normally termed the Lagos PR Week, which encompasses activities like school visits to mentor students of communication in tertiary schools in Lagos on what Public Relations entails. We also hold game sessions, etc.
“As change is constant in life and considering the need to be a solution provider to government at all levels and the private sector in times of economic challenges such as now, we dug deep into our professional arsenal and came up with effective tools that can be used to revive our economic fortunes.
“We believe that Lagos PR Fest will give us the platform to bring together all stakeholders involved in telling the stories of Lagos and Nigeria.
It’s time to turn the page for Nigeria. Tourism can only thrive in countries that have successfully told their stories using different PR tools. And that’s where we come in. Lagos PR Fest will liaise with different stakeholders to ensure that our state and country become the destination of choice.
“Its about telling our stories, we can see that most countries are benefiting from tourism, they tell their stories and so for us in lagos, Lagos abound with a lot of stories about tradition, unique tourist sites and even the lives of the people and so we want to tell that story and we want to collaborate with different entities in Lagos to tell that story and to ignite the people to begin to take interest in visiting those tourist sites and to take advantage of what we have in Nigeria and we want to begin with Lagos state.”
