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By Chinenye Anuforo
Next Digital, Africa’s homegrown digital media pioneer, has announced its partnership with Centili Group as the exclusive African broadcast partner for a groundbreaking global pay-per-view concert series, headlined by Grammy Award-winning superstar, Burna Boy.
The landmark concert is scheduled for March 2026 at Philadelphia’s World Café Live and will be streamed live to audiences across Africa via Next Digital’s streaming platforms. This will allow millions of African fans to join global audiences in experiencing Burna Boy’s historic performance in real time.
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Fans will also enjoy an immersive Metaverse experience powered by Sansar, putting African culture and innovation at the center of the digital entertainment revolution.
Prince Malik Ado-Ibrahim, Founder and Executive Chairman of Next Digital, said: “This collaboration is about more than technology, it’s about Africa owning its narrative. Burna Boy is a global ambassador of African music, and by delivering his historic performance directly to our people, we are proving that Africa can lead the digital entertainment revolution. With our partners, we are building a platform that ensures Africa is not just watching the future, we are shaping it.”
As part of its long-term partnership with Centili Group and Sansar, Next Digital will bring more global concerts, sports, and cultural showcases to African audiences, while amplifying African creativity to billions of viewers worldwide.
