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More than 41,000 consumers across Nigeria have received airtime, cash prizes and other rewards under the NESCAFÉ Next Level Promo, while four participants emerged as grand prize winners, receiving business grants and professional support to expand their entrepreneurial ventures.
The nationwide promotion, organised by Nestlé Nigeria Plc and held between April and June 2026, attracted over 240,000 entries from consumers who purchased promotional sachets of NESCAFÉ Original 3-in-1 and submitted unique codes for a chance to win.
The four grand prize winners were Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.
In addition to business grants, the winners received professional tools suited to their respective vocations in software development, make-up artistry, photography and fashion design, alongside access to specialised business masterclasses.
Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the initiative was designed to reward consumer loyalty while supporting participants’ aspirations.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve. The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference.”
Category Lead, Coffee, Nestlé Nigeria, Jean-Pierre Duplan, said the promotion sought to combine consumer rewards with entrepreneurial support.
“At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey. It reflects our belief that when ambition is supported with the right opportunities, great things can happen.”
Jennifer Sunday, one of the grand prize winners from Kaduna State, said purchasing a single promotional sachet earned her the opportunity to receive business support.
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity.”
The four winners also visited Nestlé Nigeria’s Agbara factory, where they observed the company’s production processes and quality control procedures.
According to the company, the promotion forms part of its wider entrepreneurship support programmes, including the My Own Business (MYOWBU) initiative, which provides business development training for aspiring entrepreneurs.
