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To empower young creators and deepen its connection with the nation’s digital community, Vivo Nigeria has launched an exciting online dance challenge, whereby young Nigerians and creative enthusiasts will showcase their talent and stand a chance to win a share of N3.5 million worth of prizes.
The challenge, designed to celebrate creativity, self-expression, and the vibrant energy of Nigeria’s youth, encourages participants to create and share unique dance videos inspired by a specially curated soundtrack.
The challenge, which was curated for Vivo by Hermes, a professional dancer, will run across Instagram and TikTok platforms, offering a dynamic space for users to engage, compete and gain visibility.
Speaking on the initiative, Adedayo Olawuwo, Marketing Manager of Vivo Nigeria, said: “This dance challenge is more than just a competition – it’s a celebration of Nigeria’s vibrant youth culture. We are excited to provide a platform where creativity meets opportunity, and where young people can express themselves while winning amazing prizes.”
Participants are required to use the Y31d song on Vivo Nigeria’s Instagram or TikTok page. Recreate the #Y31dStayActive dance, post it and use the hashtag for a chance to win a grand prize of N500,000, while 14 other runners-up will win N200,000 each. The UGC campaign will run from March 10 to April 7, 2026.
Top participants will stand a chance to win cash prizes, smartphone, and exclusive brand merchandise, with a total prize pool valued at N3.5 million.
Winners will be announced at the end of the campaign period following a thorough review by a panel of judges and audience engagement metrics.
